'Hoist the Cup' is a new promotion from Pepsi that's giving Canadian hockey fans the chance to experience what it's like to hold the legendary Stanley Cup high above their heads.
When fans order a limited-edition fountain drink at participating Subway locations, they are able to use the Blippar app in order to scan the cup and virtually transform it into an image of the Stanley Cup. With a drink cup standing in for the real trophy, fans are able to take fun photos of themselves for the chance to win NHL tickets and other prizes.
Trend Hunter recently had the chance to speak with NHL alumni Mark Messier, who knows the feeling of being able to proudly hold up the Stanley Cup after a win. On this all-new Pepsi experience, Messier says: "This app and technology really addresses super loyal fans who have always wanted to have their photo taken with the Stanley Cup."
Augmented Hockey Promotions
Mark Messier Gives an Insider Look at Pepsi's Hoist the Cup Experience
Trend Themes
1. Augmented Reality Promotions - Using AR to enhance promotions and create unique experiences for super fans.
2. Gamification Marketing - Incorporating game-like elements into marketing campaigns to engage and excite consumers.
3. Interactive Advertising - Creating interactive and immersive ad experiences to attract and retain consumer attention.
Industry Implications
1. Food and Beverage Retail - Integrating AR into food and beverage promotions to create memorable experiences and build brand loyalty.
2. Sports and Entertainment - Using gamification and interactive experiences to enhance the fan experience and build engagement with teams and leagues.
3. Advertising - Incorporating interactive and experience-based advertising to increase consumer engagement and brand recognition.