The HNST-tee is a new t-shirt from clean and contemporary jeans brand HNST and it's comprised of 80% recycled cotton and 20% organic cotton. This combination of materials helps to make the most of discarded textiles and textile surpluses from the fashion industry.
The shirt, which is available in classic black or white options, boasts a boxy fit for men and women and it is a perfect everyday style.
It's estimated that the average t-shirt made of 100% cotton is responsible for about 4.83 kg of CO2 emissions and consumes 2,720 liters of water. Thanks to its unique production process, the HNST t-shirt emits 63% less CO2 and consumes 93% less water. With every t-shirt that's made, usable materials from the fashion industry are given a new lease on life.
Sustainable Heavyweight Tees
The HNST-tee is Made of 80% Recycled & 20% Organic Cotton
Trend Themes
1. Sustainable Fashion - Opportunity for fashion brands to incorporate sustainable materials into their products.
2. Circular Economy - Potential for increased use of recycled materials in other industries beyond fashion.
3. Eco-friendly Manufacturing - Increased demand for manufacturing processes with reduced environmental impact.
Industry Implications
1. Fashion - Incorporating recycled and organic materials will appeal to consumers who prioritize sustainability.
2. Textile Recycling - Growing need for textile recycling companies to manage excess waste in the fashion industry.
3. Sustainable Manufacturing - Opportunity for manufacturers to adopt more sustainable practices to meet consumer demand.