The H&M Summer 2014 Plus Sizes lookbook sees model Jennie Runk reprise her role as the face of the Swedish brand's latest line. Last year she focused solely on swimwear, providing a realistic standard of beauty for women around the world. This time around, the brunette beauty is clad in more summery items including denim shorts, feminine sundresses and printed coverups.
Titled 'Private Paradise,' the H&M Summer 2014 Plus Sizes lookbook is shot on location by a pool. The looks are perfect for a hot getaway. Gorgeous and sexy as she flaunts her feminine curves, Runk helps the fashion label target women in a healthier way. Hopefully more brands will follow suit as well.
Curvaceous Poolside Fashion Catalogs
The H&M Summer 2014 Plus Sizes Campaign Stars Jennie Runk
Trend Themes
1. Plus Size Fashion - There is a disruption opportunity in the fashion industry to create more inclusive and diverse clothing lines that cater to plus-size individuals.
2. Body Positivity - There is a disruption opportunity in the beauty and fashion industries to promote body positivity and showcase realistic standards of beauty.
3. Inclusive Marketing - There is a disruption opportunity in the marketing industry to create campaigns that target a diverse range of consumers and represent different body types.
Industry Implications
1. Fashion - The fashion industry has the opportunity to innovate by offering more options and styles for plus-size individuals.
2. Beauty - The beauty industry can innovate by featuring more diverse models and promoting body positivity in their campaigns.
3. Marketing - The marketing industry can innovate by creating inclusive campaigns and representing a broader range of consumers in their advertising.