Shot on the Brooklyn Bridge with black balloons in hand (say that 10 times fast), model Nimue Smit showcases select pieces from the H&M Divided Fall 2012 collection. It is as though she has been directed to channel her inner schoolgirl. Not only do the balloons add a childlike innocence to the photoshoot, the short skirt and knee-high socks are reminiscent of a school uniform. Considering that the new school season is just around the corner, the H&M Divided Fall 2012 ad campaign is very timely.
The H&M Divided Fall 2012 campaign was lensed by Stockholm-based photographer Peter Gehrke with art direction by Mikael Kangas. The Dutch beauty was styled by Marina Kereklidou. The youthful looks she created were complemented by natural hair and understated makeup.
Brooklyn Bridge Fashion Ads
The H&M Divided Fall 2012 Campaign Stars a Youthful Nimue Smit
Trend Themes
1. Youthful Fashion Ads - The campaign demonstrates an opportunity for fashion brands to appeal to younger audiences with youthful, school-themed advertisements.
2. Timely Fashion Trends - The timely nature of the campaign suggests an opportunity for fashion brands to capitalize on trends that align with the current season or upcoming holidays.
3. Nostalgia in Fashion Ads - The use of school-themed outfits in the campaign showcases an opportunity for fashion brands to tap into nostalgic feelings and trends to attract buyers.
Industry Implications
1. Fashion Industry - The H&M campaign is an example of how the fashion industry can use trendy advertisements and seasonable styles to increase brand appeal and customer engagement.
2. Photography Industry - The H&M campaign provides an opportunity for photographers to create fresh and creative content that aligns with current fashion trends and themes.
3. Art and Design Industry - The artistic direction of the H&M campaign showcases opportunities for designers to use nostalgia and iconic symbols to create visually appealing and trendy art that promotes brand growth.