In the January 2010 issue of Harper’s Bazaar the US magazine highlights ‘Hits from the Collections.’ Starring blond babe Anja Rubik and styled by Katis Mossman the vibrant editorial features bold prints, denim, suiting, day dressing and neutrals.
Photographed by Greg Kadel ‘Hits from the Collections’ include pieces from Etro, Missoni, Yves Saint Laurent, Giorgio Armani, Bottega Veneta, Dior and more.
Implications - Consumers are feeling less pressure to dress up and are embracing the dressed down look more and more. Daywear styles aren't replacing the frequent formal clothing spreads in fashion magazines, but their appearances are becoming more frequent. The notion of daywear taking precedent over evening wear indicates a shift in shopper's budgets as daywear is typically less expensive.
Edgy Daywear Editorials
Anja Rubik Models 'Hits From the Collections' for Harper's Bazaar
Trend Themes
1. Embracing Daywear Fashion - The rise of daywear fashion indicates a shift in consumer preferences towards more casual and affordable clothing options.
2. Bold Prints and Denim - Bold prints and denim are becoming increasingly popular in daywear fashion, offering opportunities for designers to create innovative and eye-catching designs.
3. Frequency of Daywear Features - The increasing frequency of daywear features in fashion magazines signals a growing demand for stylish and comfortable clothing suitable for everyday wear.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the rise of daywear fashion by offering a wide range of trendy and affordable clothing options for consumers looking for stylish and comfortable daywear.
2. Textile and Apparel Manufacturing - The demand for bold prints and denim in daywear fashion presents an opportunity for textile and apparel manufacturers to create innovative fabrics and designs that cater to this growing trend.
3. Fashion Media and Publishing - Fashion magazines can take advantage of the increasing interest in daywear fashion by featuring more editorial content and styling tips focused on casual and affordable clothing options.