Last summer, The Himalaya Drug Company launched a nutritional shake called 'HiOwna Momz' that is specially designed for pregnant and lactating women. Not only does the drink provide moms with the nutrients they need, but it also helps to support the healthy growth and development of the baby.
HiOwna Momz is a nutritional drink that is designed for women who are expecting and those who are breastfeeding. The drink is packed with all-natural ingredients that are designed to support the healthy immune function of women and their babies. More specifically, the drink contains ingredients such as dates for an antioxidant boost, coconuts for folate and lauric acid, and chicory for insulin.
Available in a chocolate and vanilla flavor, HiOwna Momz makes it easy for pregnant and breastfeeding women to get the nutrition they need.
Pregnancy-Specific Nutritional Shakes
'HiOwna Momz' is a Nutritional Drink for Pregnant Women
Trend Themes
1. Pregnancy/lactation-specific Snacks - Opportunity to develop nutritional snacks designed for pregnant and breastfeeding women that are convenient and offer essential vitamins and minerals.
2. All-natural Nutritional Products - Opportunity to launch all-natural food & drink products in the nutritional market with a focus on providing the body with essential nutrients.
3. Personalized Nutritional Supplements - Opportunity for companies to offer customized nutritional supplements based on the specific needs of women in different stages of pregnancy and lactation.
Industry Implications
1. Nutritional Food & Drink - Pregnancy-specific nutritional products provide an opportunity for the food and drink industry to create specialized and personalized products that address the specific needs of pregnant and lactating women.
2. Health & Wellness - Pregnancy and maternal health offer opportunities to disrupt the health and wellness industry with personalized, technology-enabled solutions that address different stages of pregnancy and lactation.
3. Supplement Manufacturing - Maternal health offers a unique opportunity for the supplement industry to create customized supplements that are designed for the unique needs of pregnant and breastfeeding women, such as specialized nutritional formulas and herbal supplements.