'My Place,' the cafe and bar located in the Hilton Osaka, is bringing a twist to the classic ladies night discount. Rather than handing out discounts based on gender alone, My Place is giving food and drink discount based on the height of one's heels — the higher the heel, the bigger the savings on the Hilton Osaka establishment's fare.
According to a post on My Place's website, the savings on High Heels Ladies Night, as the event is called, begin for those wearing heels at least five centimeters (two inches) tall. That height will get patrons ten percent savings. On the other end of the spectrum, 15 centimeter (six inch) heels will earn the intrepid wearer a hefty 40 percent discount.
Rocket News reports that the odd ladies night deal is an attempt by the bar to increase its cred as a sophisticated and stylish watering hole.
Shoe-Based Discount Nights
'My Place' Bar in the Hilton Osaka is Offering Discounts for High Heels
Trend Themes
1. Height-based Discounts - Offering discounts based on the height of one's heels, creating a unique and personalized experience for customers.
2. Gender-neutral Discounts - Moving away from gender-based discounts and embracing inclusivity by offering discounts to anyone wearing high heels.
3. Innovative Ladies Nights - Transforming the traditional ladies night by introducing unconventional discount criteria to attract a sophisticated and stylish clientele.
Industry Implications
1. Hospitality - Hotels, bars, and restaurants can incorporate height-based discounts to enhance customer experiences and attract a diverse clientele.
2. Retail - Shoe stores can collaborate with establishments like 'My Place' to offer special promotions or discounts based on the height of heels purchased.
3. Event Planning - Event planners can create unique ladies night experiences by incorporating height-based discounts and other unconventional criteria.