London-based streetwear imprint Hillside introduces a new outerwear jacket that is designed for the warmer seasons and exploring the outdoors. The brand is often associated with t-shirts, but it is also an expert in premium outerwear styles.
The new jacket is designed with an all-black palette with custom branding that is seen on the chest in white for a touch of tonal contrast. Additionally, the lightweight and breathable design is informed by a selection of technical zippers that rest under the logo and along the side. Another zipper can also be seen right in the center of the jacket and runs all the way up to the chin of the wearer. It is rounded out by an overarching hood for rain protection.
Technical Lightweight Rain Jackets
Hillside Delivers a New Outerwear Jacket for the Summer
Trend Themes
1. Technical Lightweight Outerwear - Hillside's new jacket featuring technical zippers and breathable design creates opportunities for similar jackets with advanced features.
2. Urban Outdoor Apparel - Hillside's expansion into premium outerwear creates opportunities for streetwear brands to integrate outdoor apparel in their lineups.
3. Minimalist Design - Hillside's all-black design with subtle branding creates opportunities for similar, understated styles in the outerwear market.
Industry Implications
1. Streetwear - Streetwear brands can capitalize on Hillside's success in expanding into premium outerwear.
2. Outdoor Apparel - The technical features in Hillside's new jacket cater to consumers in need of lightweight, protective outerwear for outdoor activities.
3. Fashion Design - Designers can explore more minimalist designs using technical zippers and other features to innovate the outerwear market.