The popular brand Hillards Beer turned to the creative minds at Mint Design to craft a fresh new look for the company's beloved line of beers. Sporting a sleek new can and refined no-fuss typography, Design Mint has transformed the working man's nectar into a classy indulgence. Sporting hip variations of the classic herringbone sport jacket print, these beer vessels are budding fashionistas.
If you're looking for a beer as well-dressed as you, you've found it in a can of Hillards Beer. Using a neutral palette of browns, yellows and black, Mint Design has crafted a can reminiscent of your English Prof's thick tweed jacket. Perhaps your IQ will jump a couple of points with just one sip, but even if your intelligence is unaltered, you can find solace in this cold foamy drink.
Sharply dressed and perfectly poised, Hillards Beer cans are runway ready.
Hip Herringbone Booze Branding
Hillards Beer Cans are Fabulously Fashion Forward
Trend Themes
1. Fashion-forward Beer Branding - The trend of incorporating fashion-forward designs into beer branding creates disruptive innovation opportunities for breweries to attract a younger, trendy consumer base.
2. Sleek Packaging Design - The trend towards sleek and refined packaging design in the beer industry presents disruptive innovation opportunities for breweries to differentiate themselves and appeal to a more sophisticated audience.
3. Fashion-inspired Beverage Packaging - The trend of drawing inspiration from fashion in beverage packaging opens up disruptive innovation opportunities for brands to create unique and eye-catching designs that stand out on store shelves.
Industry Implications
1. Craft Beer - Craft breweries can leverage the trend of fashion-forward beer branding to create unique, stylish, and memorable packaging that appeals to a niche consumer market.
2. Beverage Packaging - The trend towards sleek and refined packaging design in the beer industry presents disruptive innovation opportunities for packaging companies to offer innovative solutions that elevate brand aesthetics.
3. Design and Advertising - The trend of fashion-inspired beverage packaging provides disruptive innovation opportunities for design and advertising agencies to create visually stunning and impactful branding campaigns for beer brands.