This MEC merino wool long-sleeved crew is the perfect hiking shift that isn't too thick for layering. Made of circular knit merino wool jersey, the hiking shirt from Canada's Mountain Equipment Co-Op naturally remains odor free thanks to properties of the material. Designed to be soft and versatile during strenuous activity, the merino wool long-sleeved tee is said to possess a "four-way stretch" and is ideal during each and every season given its super-fine fabric.
MEC is a Canadian outdoors retailer that operates as a co-operative that provides a "product footprint" description on its website beside each item for purchase. dditionally, each product carried by MEC is backed by its lifetime guarantee, which also allows members to return items that didn't work out how they'd hoped.
Merino Wool Hiking Shirts
This Long-Sleeved Merino Shirt from MEC is Perfect for Layering
Trend Themes
1. Circular Knit Merino Wool - Disruptive innovation opportunity: Explore new applications and industries for circular knit merino wool fabric, such as activewear and athleisure.
2. Odor-free Material - Disruptive innovation opportunity: Develop new odor-free materials for various products, including clothing, footwear, and household items.
3. Product Footprint Description - Disruptive innovation opportunity: Implement product footprint descriptions as a standard for e-commerce, creating transparency and driving sustainable consumer choices.
Industry Implications
1. Outdoor Retail - Disruptive innovation opportunity: Integrate lifetime guarantees and product footprint descriptions into the business models of outdoor retailers, enhancing customer trust and loyalty.
2. Activewear - Disruptive innovation opportunity: Develop innovative merino wool activewear products that offer odor resistance, four-way stretch, and versatile performance.
3. E-commerce - Disruptive innovation opportunity: Create platforms and standards that incorporate product footprint descriptions, enabling consumers to make informed and sustainable choices across various industries.