Without a doubt, the Spring/Summer 2018 collection from FENTY PUMA by Rihanna is one of this year's most highly anticipated fashion capsules. The offering seems to build on a predominant orange and purple palette, varying in tight fits and slouchy tracksuit pants. The sporty fashion collection does not only appear stunning in the photoshoot, but it also takes distinct cues from motocross and surf culture.
The collection highlights an updated version of a tracksuit with "neon bungee cords and lightweight rubber-coated leather," which give it a colorful twist and an interesting style-forward element.
The much-anticipated fashion capsule truly takes the best of both worlds; it utilizes the dominant and sporty assertiveness of motocross chic, while also relying on the softening presence of laid-back beach styles.
Beachy Motocross Fashion
FENTY PUMA Launched a Highly Anticipated Fashion Capsule
Trend Themes
1. Spring/summer 2018 Fashion - Disruptive Innovation Opportunity: Incorporate vibrant colors and sporty elements into fashion collections for a fresh and exciting aesthetic.
2. Motocross and Surf Culture Influence - Disruptive Innovation Opportunity: Combine the edgy and assertive nature of motocross and surf culture with different industries, such as interior design or technology, for a unique and unexpected product offering.
3. Tracksuit Reinvention - Disruptive Innovation Opportunity: Experiment with new materials, such as rubber-coated leather and neon bungee cords, to update and modernize traditional tracksuit designs.
Industry Implications
1. Fashion - Disruptive Innovation Opportunity: Merge motocross and surf culture influences with upscale fashion brands to create bold and innovative clothing lines.
2. Interior Design - Disruptive Innovation Opportunity: Infuse motocross and surf culture aesthetics into home decor, furniture, and accessories for a unique and dynamic living environment.
3. Technology - Disruptive Innovation Opportunity: Integrate motocross and surf culture elements into wearable technology, creating stylish and functional gadgets for outdoor enthusiasts.