The new Highland Spring Wild-Life bottled water is being introduced by the brand as a way to help teach children about the importance of hydration and recycling from an early age. Coming in packs of six and featuring images of active cartoon characters, the bottled water is packaged in containers that have 25% recycled plastic and a profile that is 100% recyclable. This comes as part of the brand's commitment to use 50% recycled plastic in its packaging by 2022.
Head of Marketing at Highland Spring Group Carol Saunders explained the new Highland Spring Wild-Life bottled water saying, "Research tells us that 25% of kids drink less than a glass of water a day. One in three parents struggle to get their child to drink water generally, and eight in 10 are convinced they rarely get enough fluids. We are building on a theme that performed well when launched last year by combining all the fun of childhood adventure with functional messaging around the importance of hydration and recycling.
Youth-Focused Bottled Waters
The Highland Spring Wild-Life Bottled Water Aims to Educate Kids
Trend Themes
1. Youth-focused Eco-conscious Products - Companies can market eco-friendly products to children while educating them about the importance of recycling and sustainability.
2. Educational Packaging for Children - Companies can use packaging that includes educational information to appeal to children and parents looking to make informed purchases.
3. Functional Messaging on Children's Products - Companies can incorporate messaging around healthy habits or other functional benefits into products designed for children.
Industry Implications
1. Beverage - Beverage companies can create appealing bottled water options for children that are both eco-friendly and engaging.
2. Packaging - Packaging companies can develop innovative designs that include educational messaging and assist in the development of eco-friendly products aimed at children.
3. Children's Products - Companies producing children's products can focus on adding functional messaging, such as the benefits of healthy habits, while also maintaining eco-conscious packaging and materials.