Photographer Paolo Di Lucente captures 'High Noon,' a Western-themed menswear editorial that is featured in the latest issue of Wallpaper Magazine. Gracing the publication's September 2016 issue, this image series spotlights a range of edgy and streamlined apparel picks with a rural design inspiration.
Each piece is handpicked by wardrobe stylist Jason Hughes -- with pieces ranging from impeccably tailored trench coats and suit jackets to structured hat accessories that embody a retro look and feel.
High Noon features top model Alastair George who is lensed amidst a remote, countryside setting. The model poses on the grounds of a secluded residence that is surrounded by a dry and rocky terrain. Fusing Polaroid-themed imagery with dynamic apparel, this editorial gears vintage Western apparel toward younger fashion fans.
Moody Western Photography
Wallpaper Magazine's 'High Noon' Editorial Spotlights Dynamic Menswear
Trend Themes
1. Rural Design Inspirations - Opportunities to innovate and create fashionable clothing and accessories using inspiration from rural designs and environments.
2. Polaroid-themed Imagery - The Polaroid aesthetic offers a disruptive innovation opportunity, making old-fashioned imaging techniques popular again in the age of digital photography.
3. Vintage Western Apparel for Younger Audiences - There is an opportunity for disruption by creating modern, vintage Western apparel that appeals to younger generations.
Industry Implications
1. Fashion - Fashion companies can innovate by incorporating Polaroid-themed imagery and rural design inspirations into their clothing and accessory designs.
2. Photography - Photography companies can capitalize on the demand for Polaroid-inspired imagery by creating new cameras with updated features.
3. Marketing and Advertising - Marketing and advertising companies can disrupt by creating campaigns that use vintage Western apparel to target younger demographics.