The HIDE Cosmetics concealer and foundation are a premium range of makeup products for consumers seeking out a way to enhance their daily routine. The products are reported to deliver impressive coverage that will last all day without leaving a cake appearance behind after being applied. The concealer and foundation are both characterized by their breathable formulas that will also allow for easy building to achieve a range of different makeup looks.
The HIDE Cosmetics concealer and foundation are both suited for all skin types and come in 12 shades and hues to maximize appeal. The concealer comes with a broad applicator to allow for easy application across the face, while the foundation maintains an oil-free formula.
Buildable Full-Coverage Cosmetics
HIDE Cosmetics Rethinks Concealer and Foundation Formulas
Trend Themes
1. Breathable Makeup Formulas - Disruptive Innovation Opportunity: Create a line of buildable makeup products that are not only long-lasting but also allow the skin to breathe.
2. Personalized Foundation Shades - Disruptive Innovation Opportunity: Develop a system for creating custom foundation shades to better cater to customers' unique skin tones.
3. Broad Applicator Makeup - Disruptive Innovation Opportunity: Design makeup applicators that allow for easy and precise application, such as broad applicator wands for concealer.
Industry Implications
1. Cosmetics Industry - Disruptive Innovation Opportunity: Cosmetics companies can invest in research and development of new makeup lines that showcase breathable and buildable formulas.
2. Fashion and Beauty Industry - Disruptive Innovation Opportunity: Create makeup lines that cater to diverse skin tones and are geared towards specialty beauty and fashion niches.
3. Applicator Industry - Disruptive Innovation Opportunity: Invent easy-to-use and innovative make-up applicators to blend in and enhance foundation and concealer products.