This August, Baskin-Robbins is making its scoops even more exciting with the debut of its new Hidden Treasure Ice Cream.
Baskin-Robbins' new Hidden Treasure Ice Cream is the brand's Flavor of the Month for August 2021. Just as the name suggests, the sweet treat is inspired by a pirate's treasure chest, filled with gold coins and other goodies. More specifically, you'll find Belgian chocolate-flavored ice cream swirled with a crunchy cookie ribbon and studded with caramel-flavored gold coins.
As if the new Hidden Treasure Ice Cream weren't exciting enough, Baskin-Robins is also serving up a new Non-Dairy Salted Fudge Bar. This dairy-free dessert consists of a dark salted chocolate base made from oat milk, that's infused with a chocolate fudge ribbon and chewy fudge pieces throughout.
Treasure Chest-Inspired Ice Creams
Baskin-robbins' Hidden Treasure Ice Cream is Studded with Coins
Trend Themes
1. Themed Ice Creams - There is an opportunity to create more flavors and themed ice creams that cater to the interest of different demographics and age groups.
2. Dairy-free Desserts - Dairy-free desserts are an emerging trend that presents an opportunity for innovative plant-based ingredients and more diverse flavors.
3. Novel Inclusions - Incorporating novel and unexpected inclusions in ice creams, such as crunchy cookie ribbons and caramel-flavored gold coins, can set apart brands in the market.
Industry Implications
1. Ice Cream Manufacturing - Ice cream makers can expand their product lines by incorporating themed ice creams and unique inclusions, while offering more dietary-friendly options.
2. Dairy-free Market - There is a growing market for plant-based desserts, and dairy-free desserts can be a viable option for individuals who are lactose intolerant or vegan.
3. Food and Beverage Industry - The food and beverage industry can explore the use of new ingredients and flavors to create innovative dessert products that cater to a wider range of customers.