The HI-CHEW shopping experience has been launched as a direct-to-consumer (D2C) eCommerce platform perfect for avid fans to check out as a way to easily access some of their favorite treats.
The one-stop shop is positioned as dedicated spot for accessing the brand's Peg Bags, Stand Up Pouches and Sticks in some of the brand's signature flavors. The shopping experience also includes the Find Your Flavor Quiz for new and existing fans to try out as a way to hone in on some of the best options for their preferences.
Chief Representative for the USA and President, CEO of Morinaga America, Inc. Teruhiro (Terry) Kawabe commented on the new HI-CHEW shopping experience saying, "Consumer experience has been our first priority. Over the years, we have been hearing from our brand fanatics on their desire to purchase all HI-CHEW product lineup with the tap of their fingers. We're excited to launch this e-commerce platform to connect more directly with our brand fans, and to meet the growing demand for a dedicated HI-CHEW shopping experience."
Branded D2C Candy Platforms
The HI-CHEW Shopping Experience Offers an Expanse of Options
Trend Themes
1. Direct-to-consumer (D2C) Candy Platforms - The HI-CHEW shopping experience is a prime example of a brand launching a D2C platform to directly connect with their fans and meet their growing demand for a dedicated candy shopping experience.
2. Enhanced Consumer Experience - With the Find Your Flavor Quiz, the HI-CHEW shopping experience offers an interactive way for new and existing fans to personalize their candy choices based on their preferences, enhancing their overall consumer experience.
3. Convenience-driven E-commerce - The HI-CHEW shopping experience serves as a convenient one-stop shop for candy enthusiasts, providing easy access to a variety of HI-CHEW products, such as Peg Bags, Stand Up Pouches, and Sticks.
Industry Implications
1. Candy Manufacturing - The candy manufacturing industry can capitalize on the trend of branded D2C candy platforms like the HI-CHEW shopping experience to directly engage with consumers and boost sales.
2. E-commerce - The e-commerce industry can benefit from the increasing demand for dedicated online shopping experiences, as demonstrated by the HI-CHEW shopping platform, by providing tailored solutions for brands looking to connect with their consumers directly.
3. Marketing and Branding - In the realm of marketing and branding, the HI-CHEW shopping experience showcases the opportunity for brands to create immersive and personalized experiences for their fans, enhancing brand loyalty and driving customer engagement.