Hiball Energy Seltzer, the unsweetened energy seltzer brand, recently expanded its portfolio with the introduction of a brand new Blood Orange flavor. The new offering joins flavors such as Watermelon Mint, Wild Berry, and Grapefruit. As refreshing as your favorite seltzer, but with no sugar, no calories, and organic caffeine, Hiball gives you good energy inside and out.
"We’ve waited for this day for what feels like forever," says Hiball’s Senior Director, Beyond Beer, Joanie Fisher, referring to daylight savings. "So why not give people a reason to celebrate this extra hour by giving them a refreshing new flavor to help them re-energize and take full advantage of getting our time back. Get outside, bask in that sunlight and crack open a cold Hiball Blood Orange on us!"
Hiball Blood Orange is exclusive to Whole Foods, but through this Sunday, Hiball’s other delicious flavors will be 30% off on Amazon. On top of that, the first 100 people to use the code "80GOODENERGY" on an 8-pack of Hiball on Amazon will get 80% off!
Blood Orange Seltzers
Hiball Energy Seltzer Debuts the Blood Orange Flavor
Trend Themes
1. Organic Energy Seltzers - The trend towards healthier beverages continues in the energy drink market, with opportunities for organic and unsweetened options like Hiball's Energy Seltzer line.
2. Flavored Seltzers - As consumers seek more exciting and unique flavors in their beverages, the trend towards flavored seltzers presents opportunities for brands to innovate and stand out.
3. Online Retail Beverage Promotion - Promoting beverage brands via online retailers like Amazon presents opportunities for innovative promotions and deals for consumers to try new products.
Industry Implications
1. Energy Drinks - The energy drink market continues to grow and evolve, with opportunities for brands to offer healthier and more diverse options.
2. Beverage Retail - The beverage retail industry presents opportunities for brands to innovate in promoting and selling their products, both in traditional brick-and-mortar stores and online retailers.
3. Organic Beverages - The trend towards organic and healthier beverage options continues to grow, presenting opportunities for brands to meet this demand with innovative products and marketing strategies.