Hiatus Tequila is a revolutionary tequila brand founded by Kristopher DeSoto. Kristopher DeSoto was inspired to create his brand Hiatus Tequila, after falling in love with the tequila culture in Mexico. At the time, he was on a "hiatus" from his full-time job and found the flavors and aromas of Mexico-based tequilas to be more robust and expressive. Thus, DeSoto launched Hiatus Tequila to fill the hole in the American market.
A 'ground to glass' method was used to create Hiatus by master distiller Luis Trejo Rodrguez at La Cofrada, which has produced award-winning tequila for over 50 years. Having made tequila for three generations, the family considers themselves guardians of the tradition.
Hiatus Tequila is available in three expressions - Blanco, Reposado, and Anejo.
Latinx-Founded Tequila Brands
Hiatus Tequila Offers Three Unapparelled Tequilas
Trend Themes
1. Ground to Glass Method - The ground to glass method used to make Hiatus Tequila presents an opportunity for the spirits industry to experiment with sustainable and ethical production methods.
2. Latinx-focused Brands - The rise of Latinx-founded tequila brands like Hiatus presents an opportunity for the alcohol industry to explore the unique flavors and cultural aspects of Latinx cuisine and spirits.
3. Small Batch Production - The small batch production of Hiatus Tequila, focusing on quality over quantity, provides an opportunity for the spirits industry to experiment with luxury and niche products.
Industry Implications
1. Spirits Industry - Hiatus Tequila presents an opportunity for the spirits industry to explore innovative production methods and new brand identities, while focusing on quality and authenticity.
2. Latinx-owned Businesses - The success of Hiatus Tequila and other Latinx-founded brands presents an opportunity for Latinx-owned businesses to gain greater exposure and recognition in the wider business community.
3. Luxury Spirits Market - The small batch production and focus on quality of Hiatus Tequila presents an opportunity for the luxury spirits market to offer unique and niche products that appeal to consumers who value authenticity and craftsmanship.