The newly launched Hey Hi Halo Highlighter from Addison Rae's ITEM Beauty brand is not your average highlighter, since it's packed with skin-caring ingredients. There's Australian lemon myrtle extract and glycerin to control the production of oil for a non-greasy appearance and adaptogenic schisandra berry for a firming effect, as well as amino acids for keeping moisture levels in check.
The Hey Hi Halo Highlighter is offered in three light-catching shades: Electric, a pink champagne; Bolt, a golden peach; and Zap, a golden bronze. These versatile formulas are ready to be applied on their own or mixed into favorite foundations for an enhanced dewy glow.
Increasingly, "make-up" is shifting to "make-care" as consumers look for more and more products enhanced with nourishing skincare benefits and familiar ingredients.
Supercharged Skin-Caring Highlighters
The Hey Hi Halo Highlighter Contains Skincare Benefits
Trend Themes
1. Make-care - There's an opportunity to create products that integrate skincare technology into makeup using familiar components.
2. Adaptogenic Makeup - There's an opportunity to create makeup using adaptogenic skincare ingredients for a healthier finish.
3. Multi-functional Cosmetics - There's an opportunity to create cosmetics with multiple functionality, addressing skincare while offering makeup coverage.
Industry Implications
1. Beauty Industry - The trend towards skincare-enhanced makeup products to cater to consumers looking for simple yet effective products.
2. Skincare Industry - The trend towards integrated skincare technology in makeup products provides an opportunity for the skincare industry to expand its product offerings.
3. Natural Cosmetics Industry - The trend towards creating makeup using familiar components provides an opportunity for the natural cosmetics industry to provide healthier alternatives.