Burger King and Hershey's have teamed up on an unusual new menu item over in Thailand called the Hershey's Chocolate Burger.
As you might have guessed from the name, the new Hershey's Chocolate Burger is a beef burger with a chocolaty twist. The new dish starts with a sweet chocolate bun made with real Hershey's chocolate. The bun is then topped with one of Burger King's classic flame-grilled beef patties, American cheese, crispy-fried onions, bacon, and Hershey's Premium Chocolate Sauce. The result is a sweet and savory combination that you're unlikely to find anywhere else.
Alongside the new Hershey's Chocolate Burger, Burger King Thailand has rolled out an entire Chocolate King menu, which includes items like the Hershey's Whopper Jr., Hershey's Choco Fries, Hershey's Choco Pie, and more.
Chocolate Burger Buns
Burger King Thailand is Selling a Sweet New Hershey's Chocolate Burger
Trend Themes
1. Sweet-savory Combos - Menu items that blend sweet and savory flavors are a popular trend, presenting opportunities for innovative menu offerings.
2. Partnering with Dessert Brands - Collaborations between fast-food chains and dessert brands can attract customers seeking unique experiences.
3. Expanding Chocolate Offerings - The trend of incorporating chocolate into fast-food menus is continuing to grow, presenting opportunities for expansion of chocolate-based offerings.
Industry Implications
1. Fast-food Chains - Fast-food chains can explore new menu items that incorporate sweet and savory flavors or collaborate with dessert brands to attract customers.
2. Food and Beverage - The food and beverage industry can take advantage of the growing trend of incorporating chocolate into menus, creating unique offerings for consumers.
3. Confectionery - Confectionery companies can partner with fast-food chains to expand chocolate offerings and create unique chocolate-based menu items.