Hershey's is reinventing some of its most popular candy bars with the debut of the new Hershey's Bites. As the brand puts it, the new snacks are "Sweet ‘n salty, bite-size favorites in pouches, so consumers can munch however much they want to!"
Hershey's Bites are essentially bite-sized, snackable versions of some of the brand's most popular candy bar combinations. Each bite features a pretzel or cookie center covered in a layer of sweet Hershey's chocolate. The new product is now available nationwide in three addictive varieties: Milk Chocolate Pretzel, Milk Chocolate Vanilla Cookie, and Cookies ‘N’ Creme Cookie Bites. The Bites also come in both 7.5oz stand up pouches and single-serve 1.8oz tubes, so you can share the treat (or not).
Snackable Chocolate-Covered Bites
New Hershey’s Bites are a Mini Version of Hershey's Classic Bars
Trend Themes
1. Miniature Confectioneries - Entrepreneurs can introduce bite-sized versions of popular confectionery products to cater to health-conscious and on-the-go consumers.
2. Pretzel and Cookie-centered Confections - Confectionery companies can experiment with integrating savoury or salty ingredients to create unique flavour profiles and broaden their audience base.
3. Confectionery Variety Packs - Businesses can offer combination packs to provide customers with the option to try different flavours and experiment with a more diverse range of confectionery offerings.
Industry Implications
1. Confectionery - Snack companies can innovate with bite-sized products and combination flavours to differentiate their products and capture on-the-go consumers looking for more variety.
2. Retail - Retailers can curate multi-flavour and multi-product bundle packs to meet the increasing demand for snack items and provide their customers with popular and new snack options.
3. Food and Beverage - F&B manufacturers can create cross-branded food items with popular confectionery brands and offer a range of bite-sized, flavour-packed products featuring savoury and sweet ingredients.