Popular backpack company and hipster-infused brand Herschel has released photographs for its Spring/Summer 2013 Lookbook and it has taken to the backcountry to promote its new line of backpacks.
Herschel is an up-and-coming company based out of Vancouver, Canada, that manufactures backpacks, bags, travel goods and accessories. Founded by brothers Jamie and Lyndon Cormack in 2009, Herschel comes from the name of a small town where the two boys grew up.
Herschel’s backpacks are simple, well manufactured and come in a variety of styles and colors. Herschel’s Spring/Summer 2013 collection features new bags that come in colors like Lime Punch and a nice polka dot pattern.
The Spring/Summer 2013 collection will be available on HUH. Magazine’s online store in February 2013.
Backcountry Backpacks
The Herschel Spring/Summer 2013 Lookbook Takes It to the Country
Trend Themes
1. Authentic Backpacks - Opportunity for backpack companies to create simple, well-manufactured backpacks in unique styles and colors.
2. Hipster Style - Opportunity for brands to cater to the hipster market by infusing a nostalgic, small-town aesthetic into their products.
3. Online Retail - Opportunity for online retailers to offer a wide range of backpacks and accessories to customers worldwide.
Industry Implications
1. Fashion Accessories - Opportunity for fashion accessory companies to expand their product lines to include backpacks in trendy styles and colors.
2. Outdoor Gear - Opportunity for outdoor gear companies to create backpacks that are functional and fashionable for backcountry adventures.
3. E-commerce - Opportunity for e-commerce companies to capitalize on the increasing demand for backpacks by offering a diverse range of options to online shoppers.