Mr Leatherback is a brilliant idea thought up to protect the endangered turtle species of the same name.
Essentially this is a very clever PR campaign centered around a man, or woman, in a turtle suit. His mission is to defend his species by befriending the human race.
What could be a rather standard idea has been made brilliant by the integrated use of social media such as twitter, flickr and some great videos featuring the turtle hero.
Superheroic Turtles
Mr Leatherback Saves His Species by Befriending Humans
Trend Themes
1. Integrated PR Campaigns - Opportunity for businesses to create clever and engaging PR campaigns that incorporate social media and storytelling.
2. Endangered Species Protection - Potential for businesses to develop innovative strategies and campaigns to raise awareness and protect endangered species.
3. Social Media Marketing - Opportunity for businesses to leverage the power of social media platforms like Twitter and Flickr to connect with their target audience.
Industry Implications
1. Marketing and Advertising - Disruptive innovation opportunity for marketing agencies to create integrated PR campaigns that capture audience attention and deliver strong messages.
2. Environmental Conservation - Opportunity for organizations focused on environmental conservation to develop innovative strategies and campaigns for protecting endangered species.
3. Digital Media and Communications - Disruptive innovation opportunity for digital media companies to help businesses leverage social media platforms for effective marketing and communication.