Brand transparency and ethical modes of production have become a sought-after requirement for North American and European consumers and this Hermès podcast is a direct response to that.
The new audio series is dubbed 'The Faubourg of Dreams' and is dedicated to exploring the brand's legacy and heritage beyond its aesthetically appealing products. The venture embraces the behind-the-scenes of the brand while calling attention to some of its workers in the original Paris store. The activation will include conversations with artistic director Pierre-Alexis Dumas, as well as stories from the label's leather shop, its window displays and etc.
The Hermès podcast essentially brings the narrative of building the brand identity and maintaining a certain quality, informed by well-calculated decisions. The audio series follows the high fashion label's menswear presentation for Fall/Winter 2019.
Photo Credits: DSDHA Architects
Transparency-Boosting Fashion House Podcasts
The Hermès Podcast Embraces Workers Behind-the-Scenes
Trend Themes
1. Brand Transparency - Opportunity for businesses to showcase their ethical practices and production methods to meet consumer demands for transparency.
2. Heritage Storytelling - Opportunity for brands to share the stories and behind-the-scenes narratives that contribute to their unique heritage and brand identity.
3. Podcasting for Engagement - Opportunity for businesses to leverage podcasting as a medium to engage with their audience and provide valuable content related to their brand.
Industry Implications
1. Fashion - Disruption in the fashion industry by embracing transparency, showcasing workers, and highlighting ethical production methods through podcasts.
2. Luxury Goods - Opportunity for luxury brands to use podcasts as a platform to tell stories and connect with consumers, enhancing the perception of exclusivity and craftsmanship.
3. Media and Entertainment - Disruptive innovation opportunity to develop podcasting platforms and content creation strategies that cater to the growing demand for branded storytelling.