Luxury Paper Pop-Ups

Hermes + Shigeru Ban Pavilion is an Eco-Friendly Design

A joint project between the French fashion house Hermes and ecological architect Shigeru Ban, the Hermes + Shigeru Ban Pavilion is a special exhibit part of Tokyo's Design Tide Exhibition.

The project is branded by Hermes to promote its line of home products and is a modular pop-up structure that can be completely taken apart and put back together. Shigeru Ban, a world renowned Japanese architect who specializes in environmentally friendly design and has created a number of recycled cardboard homes and temporary shelters, has made the Hermes + Shigeru Ban Pavilion completely out of paper, something that is his signature.

Inside the luxury pop-up structure, furniture and other home design objects by Hermes are featured. Visitors were encouraged to walk around and sample the space.
Trend Themes
1. Modular Pop-up Structures - There is an opportunity for companies to create modular pop-up structures that can be easily assembled and disassembled, providing flexibility for various events and exhibitions.
2. Eco-friendly Design - There is potential for businesses to focus on eco-friendly design, using sustainable materials and minimizing environmental impact in their products and structures.
3. Luxury Home Products - Companies can explore the luxury home products market, creating high-end furniture and design objects that cater to upscale consumers.
Industry Implications
1. Architecture - The architecture industry can embrace modular pop-up structures and incorporate eco-friendly design principles to create innovative and sustainable buildings.
2. Event Planning - Event planning companies can utilize modular pop-up structures to offer unique and customizable event spaces, attracting clients who value flexibility and sustainability.
3. Luxury Retail - Luxury retail brands can expand into the home products market, offering high-quality furniture and design objects that appeal to affluent consumers seeking exclusive and stylish products.

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