The Hermes Ginza flagship store is displaying their new line of brightly-colored scarves with the help of the much-cherished fairytale Little Red Riding Hood. However, their take on this childhood favorite is twisted to say the least.
The Little Red Riding Hood mannequin takes on the form of a sleek black cat adorned with a multitude of dazzlingly designed scarves. This little heroine is juxtaposed in the other display window by the predatory bad wolf, yet he too is engulfed by wraps and hand bags.
Scarytale Store Displays
The Hermes Ginza Flagship Store Reinvents Little Red Riding Hood
Trend Themes
1. Fairytale-focused Marketing - Companies can create unique displays and experiences by incorporating beloved children's stories in their marketing strategies.
2. Unexpected Imagery - Utilizing unexpected visual elements in store displays can be used to create a memorable experience for consumers.
3. Unconventional Store Themes - Using unconventional themes in retail spaces can distinguish a brand and attract new customers.
Industry Implications
1. Retail Industry - Retail companies have the opportunity to use creative displays and marketing strategies that incorporate classic stories to attract new customers.
2. Fashion Industry - The fashion industry specifically can use a fairytale theme to create an innovative storefront experience that sets them apart from competitors.
3. Marketing Industry - Marketing companies can help brands think outside the box and create impactful and memorable displays that capture the attention of potential consumers.