The new ‘Hermes Fingerskate’ viral video shows a completely different side to the couture brand. Instead of using visuals that emanate luxury and class, Hermes opted for something a little more "street" and went to the world of skateboarding to showcase their new collection.
While I’m not sure which target market Hermes was going for, the ‘Hermes Fingerskate’ video was still undeniably creative, artistic and definitely fun to watch.
Check out the new Hermes viral and catch a glimpse of their upcoming new collection.
Viral Couture Videos
The Hermes Fingerskate Video is a Fun Display of Their New Collection
Trend Themes
1. Viral Couture Videos - Fashion brands embracing viral videos to showcase their collections.
2. Street-inspired Luxury - Luxury brands exploring street culture aesthetics to reach younger demographics.
3. Creative Marketing Strategies - Brands using unconventional and fun approaches to promote their products.
Industry Implications
1. Fashion - Fashion brands incorporating viral videos as a marketing tool to attract customers.
2. Luxury - Luxury industry actively diversifying their marketing tactics to engage with new audiences.
3. Marketing and Advertising - Marketing agencies specializing in developing innovative and unconventional promotional campaigns.