Herbal Essences is launching a formula overhaul for 11 shampoo and conditioner products, adding the new aloe and camellia oil to help nourish and hydrate hair. The added oil inclusion helps preserve the antioxidant properties of the products, while the core of its formula contains other beneficial and cleansing ingredients.
"After learning so many consumers feel they have to compromise between dry or overly saturated hair that feels heavy, we sought to find ingredients that would solve for nourishment without the weigh-down," said Rob Reiss, P&G NA hair care vice president.
Notably, the new Herbal Essences packaging has 25% less plastic than previous versions. This aligns with the brand's sustainability commitments and helps decrease its carbon footprint overall.
Hydrating Oil-Infused Haircare
Herbal Essences Revamps 11 of its Shampoo and Conditioner Products
Trend Themes
1. Hydrating Haircare - Herbal Essences adds aloe and camellia oil to its shampoo and conditioner products for nourishment and hydration.
2. Oil-infused Products - The inclusion of aloe and camellia oil in Herbal Essences' formula preserves antioxidant properties for healthier hair.
3. Sustainable Packaging - Herbal Essences' new packaging reduces plastic usage by 25% to align with its sustainability commitments.
Industry Implications
1. Haircare - The addition of aloe and camellia oil in haircare products presents an opportunity for nourishing and hydrating solutions.
2. Personal Care - The use of oil-infused formulas in personal care products can provide enhanced nourishment and antioxidant benefits.
3. Environmental Sustainability - The reduction of plastic packaging in the beauty industry can contribute to a decreased carbon footprint and align with sustainability goals.