Hender Scheme and The North Face Japan work in collaboration once again, and this time around, the duo launch a collection full of high-end expedition gear. The pieces are catered towards the warmer seasons ahead of us with a design inspiration stemming from the mantra of "things that change, things that do not change."
The capsule offers two new footwear options in two different colorways. The first is the convertible HS Climbing Diversity and the second is a strappy HS Ultra Stratum PRO sandal. The rest of the capsule offers some carrying designs for a touch of function during adventures. This includes the iconic Shuttle Daypack with large and small selections complete with leather tabs, zipper pulls, and handles.
Collaborative Luxury Expedition Gear
Hender Scheme and The North Face Join Forces Once Again
Trend Themes
1. Collaborative Expedition Gear - Collaborative expedition gear between luxury and outdoor brands is a potential opportunity for disruptive innovation in retail and in adventure travel.
2. High-end Footwear for Adventures - The creation of high-end and adaptable footwear for warmer outdoor seasons may disrupt the athletic footwear market and attract luxury adventurers.
3. Design-inspired Expedition Gear - Design-inspired expedition gear that takes inspiration from both heritage and modern design could disrupt traditional outdoor gear designs and appeal to luxury travelers who want unique products.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can explore creating outdoor gear without sacrificing style, allowing them to expand into new markets, including adventure travel.
2. Adventure Travel - Collaborative expedition gear between luxury and outdoor brands can appeal to adventure travelers who want products both highly functional and stylishly designed.
3. Athletic Footwear - Creating high-end and adaptable footwear for outdoor adventure could disrupt traditional athletic footwear designs and markets, attracting luxury adventurers.