Helmut Lang unveils its newest collection at New York Fashion Week designed for the Fall/Winter 2022 season rooted on the pillars of deviance, utility, and civility. It is also inspired by escapism as a theme, with designs that inspire anything in life that calls on both beauty and function. The New York City-based fashion label explores the relationship that exists between tailoring and practicality.
It delivers genderless pieces that include a seamless black topcoat with contrasting color-blocked cuffs, as well as a rust-tonal leather aviator jacket that is finished with Toscana shearling. The rest of the seasonal range includes slate gray cargo pants, knitwear designs, and black flight pants. Rounding out the capsule are liner vests and shirt jackets in different fabrications.
Escapism-Themed Fall Apparel
Helmut Lang Unveils its FW22 Capsule with Liberating Themes
Trend Themes
1. Escapism-themed Apparel - Opportunity for fashion brands to explore themes of liberation and functionality in their designs.
2. Genderless Fashion - Opportunity for brands to cater to diverse customers by offering genderless clothing options.
3. Practical Fashion - Opportunity for brands to emphasize the importance of practicality in fashion design.
Industry Implications
1. Fashion - Fashion brands can incorporate escapism and functionality into their designs to appeal to a wider customer base.
2. Retail - Retail stores can offer genderless clothing options to promote inclusivity and diversity in their merchandise.
3. Textiles - Textile manufacturers can develop new fabrics and technologies that promote practicality and functionality in fashion design.