Helmut Lang showcases its latest designs made for the Spring/Summer 2022 season. It features themes that are familiar yet new all at once with a focus on nautical themes in terms of its color palette. There is no singular creative lead for the latest seasonal range as the pieces were all crafted by the Helmut Lang design team collectively.
It draws influences from the time spent in airports and the materials used to package luggage also. This includes rope, tarp-style fabrication, and mesh. Many details are showcased through the intricate textures that it creates, including layering, knotting, raw edges, and a technique recognized as trapunto. It is a stitching method that is applied to create a raised service.
Nautical Unisex Premium Fashion
Helmut Lang Pushes Creative Boundaries with the SS22 Collection
Trend Themes
1. Nautical Fashion Trend - Helmut Lang's SS22 Collection showcases the rising trend of nautical-themed designs in the fashion industry.
2. Collaborative Design Trend - With no singular creative lead for the latest seasonal range, Helmut Lang's SS22 Collection aligns with the growing trend of collaborative design in the fashion industry.
3. Innovative Texture Trend - Helmut Lang's use of intricate textures and techniques like trapunto highlights the innovative texture trend in the fashion industry.
Industry Implications
1. Fashion Industry - Helmut Lang's SS22 Collection showcases the rising trend of nautical-themed designs, collaborative design and innovative textures in the fashion industry.
2. Textile Industry - The innovative textures and techniques used in Helmut Lang's SS22 Collection signifies an opportunity for disruption in the textile industry.
3. Packaging Industry - Helmut Lang's inspiration of airport materials like rope, tarp-style fabrication and mesh in the SS22 Collection indicates an opportunity for disruption in the packaging industry.