During the 2016 International Toy Fair in New York City, Mattel unveiled the Hello Barbie Dreamhouse. This high-tech dollhouse comes fully equipped with new high-tech features such as voice recognition and Wi-Fi connectivity.
The dollhouse lets users connect to an app, which offers the ability to use voice controls. This connectivity makes children's play experience more interactive and engaging. Some of the most creative features include an operational elevator, a virtual oven and even a party-starting light-up disco ball.
With the recent launch of Mattel's new Barbie doll collection, this new home is the prefect addition to the toy brand's latest product range. The incredibly high-tech Hello Barbie Dreamhouse might seem slightly over the top, but introducing children to new technology through playful activity is a smart marketing tactic by the internationally renowned brand.
Smart-Connected Dollhouses
The 'Hello Barbie Dreamhouse' Features Wi-Fi and Voice Recognition
Trend Themes
1. Smart-connected Dollhouses - The rise of smart and connected dollhouses opens up opportunities for interactive and engaging play experiences for children.
2. Voice Recognition in Toys - The integration of voice recognition technology in toys offers new possibilities for interactive and immersive play.
3. Connected Play Experiences - The use of Wi-Fi connectivity and mobile apps in toys allows for enhanced play experiences that bridge the physical and digital worlds.
Industry Implications
1. Toy Industry - The toy industry can capitalize on the trend of smart-connected dollhouses by developing innovative and technologically advanced playsets.
2. Technology Industry - The technology industry can explore the potential of integrating voice recognition technology into a wide range of toys to enhance interactivity.
3. Marketing Industry - The marketing industry can leverage the use of smart-connected dollhouses as a unique and engaging way to introduce children to new technologies and products.