IKEA continues to build on its philosophy of "Life at Home' with the slowly integrating Hej!Workshop coworking spaces. It is also backed by the purchasing malls, food courts with a unique twist, and play areas that are catered for kids.
In San Francisco's 945 Market St location, there is a Hej!Workshop, which is a 46,000-square-foot coworking space that is made with Industrious. This office-like area is decorated with IKEA furniture and is the second Hej!Workshop to open following the first is in Stockholm, Sweden. Ingka Group is working with smaller IKEA locations. Jens Nielsen, global commercial and digital director notes "Our meeting places are evolving to stay relevant to modern lives, and I’m excited by all the ways in which we’re working with communities to tailor our experiences to their needs."
Workplace-Integrated Store Locations
IKEA Hosts Hej!Workshop Coworking Space in its Store
Trend Themes
1. Workplace-integrated Store Locations - Enhancing customer engagement through innovative coworking spaces within retail stores.
2. Community-centric Meeting Places - Creating versatile spaces within retail environments to cater to diverse community needs.
3. Collaborative Retail Environments - Fostering a sense of collaboration and productivity by blending coworking spaces with traditional retail settings.
Industry Implications
1. Retail - Transforming traditional retail spaces into multifunctional hubs for work and play.
2. Commercial Real Estate - Exploring opportunities to integrate coworking spaces within existing retail properties for added value.
3. Interior Design - Innovating interior layouts to facilitate seamless transitions between coworking and retail experiences.