Charitable Heart-Tracking Apps

Heart for Heart Analyzes User Data to Improve Screening Technology

'Heart for Heart' is an app making use of the power of crowds to provide people with an effective at-home screening system for the most common heart rhythm disorder. The app is asking anyone — no matter their age, current health, or health history — to participate in a short screening test, and the data collected from these tests will be used to perfect the final at-home screening system that patients will eventually use.

Heart for Heart is designed to screen for atrial fibrillation, known more commonly as a-fib. According to Heart for Heart's website, there are as many as three million a-fib patients in the US alone and the condition leads to 250,000 sudden deaths in the US annually, making it the second-leading cause of stroke. Clearly, an initiative like Heart for Heart is an important one.
Trend Themes
1. Crowdsourced Screening Technology - Opportunity for companies to create apps that crowdsource important health data to improve at-home screening systems for common health conditions.
2. Personalized Health Monitoring - Potential for apps to use individual health data to provide users with personalized health monitoring and screening.
3. Wearables for Health Tracking - Opportunity for companies to develop wearable devices that can track and monitor health data for conditions like a-fib.
Industry Implications
1. Healthcare - Healthcare professionals can incorporate crowdsourced data in developing personalized health monitoring and screening programs for their patients.
2. Mobile App Development - Opportunity for mobile app developers to create apps that use individual health data for health monitoring and screening purposes.
3. Wearable Technology - Companies making wearable technology can develop devices that monitor and track health data, urging users to take preventative measures by going to the doctor.

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