As much as meditating is a solo activity, it doesn't have to be done alone, as proved by Snapchat's new Headspace Minis. The newest update to Snapchat invites users to try six free topics like Just Breathe or Kick the Panic, which can be done alone or experienced with a friend.
While there are tons of meditation apps that help users go within, this experience Snapchat created with Headspace acknowledges that people turn to one another during difficult times and this feature has the potential to "provide a safe space for friends to practice mindfulness and be able to send encouraging messages to positively boost friends in need."
Even if friends don't meditate with one another, the app makes it easy for Snapchat users to communicate how they're feeling with stickers.
Meditative Friendship Apps
Headspace Minis Share Meditations to Do with a Friend Within Snapchat
Trend Themes
1. Meditative Friendship Apps - Disruptive innovation opportunity: Creating social media platforms that incorporate meditation and mindfulness practices, bringing friends together for shared experiences and emotional support.
2. Snapchat Headspace Minis - Disruptive innovation opportunity: Integrating meditation features within popular social media apps, making mindfulness practices more accessible and mainstream.
3. Emotional Support Stickers - Disruptive innovation opportunity: Developing digital tools that enable users to express and communicate their emotions effectively through stickers and other visual components.
Industry Implications
1. Mobile Apps - Disruptive innovation opportunity: Building innovative mobile applications that combine social media functionalities with meditation and emotional support features.
2. Wellness and Mindfulness - Disruptive innovation opportunity: Establishing new ventures in the wellness and mindfulness industry, focusing on creating collaborative and supportive platforms for friends to practice meditation and mental well-being.
3. Communication Technology - Disruptive innovation opportunity: Revolutionizing communication technologies by incorporating emotional expression tools such as stickers, emojis, or visual aids to enhance interpersonal connections and support.