With the 2022 FIFA World Cup in full swing, McDonald’s Singapore is inviting fans to try three tasty new items: the Hawaiian Grilled Chicken Burger, the Smoky BBQ Chicken Burger, and the new Potato Pops.
Perfect for those who prefer chicken over beef, the new Hawaiian Grilled Chicken Burger combines a grilled chicken patty with spicy mayo, a slice of grilled pineapple, and chicken ham, all served on a soft sesame seed bun. Another chicken option is the new Smoky BBQ Chicken Burger, which starts with a chicken ham patty coated in crispy batter, which is then topped with BBQ chipotle sauce, chicken bacon, tomato, and melty cheese, all served between two dark malt buns.
Of course, no burger is complete without a great sidedish and the new Potato Pops are a great option. This savory snack consists of golden grated potato pieces seasoned with just the right amount of herbs and spices.
Hawaiian-Style Chicken Burgers
Mcdonald’s Singapore Has a New Hawaiian Grilled Chicken Burger
Trend Themes
1. Grilled Chicken Burgers - New chicken patty and flavor combinations in fast food burgers are an opportunity for food companies to explore innovative flavor pairings.
2. Alternative Fast Food Protein - The shift towards alternative proteins in the fast-food industry can provide opportunities for companies to create unique protein combination burgers.
3. Savory Side Dishes - The introduction of new and unique side dishes, such as Potato Pops, can give fast food restaurants a competitive edge by offering a diverse menu selection.
Industry Implications
1. Fast Food Industry - Fast food companies can capitalize on consumer preference for unique flavors by constantly updating and introducing new burger and side dish options.
2. Poultry Industry - The introduction of new chicken patty and flavor combinations in fast-food burgers presents an opportunity for the poultry industry to expand its product offerings to food companies.
3. Potato Industry - Innovative side dishes, such as Potato Pops, are an opportunity for potato companies to supply food companies with new products that cater to evolving consumer preferences.