While some pop-up retail spaces focus on a relatively minimal decoration scheme, others go all out, as evidenced with the Louis Vuitton Tokyo pop-up boutique and its retro-themed Hawaiian decor.
Describe as a Hawaiian paradise, the fancy Roppongi district shop featured a cheerful Hawaii island-inspired installation including a floral-painted old fashioned car parked inside. The palm tree was well represented as a decoration element in everything from the glass exterior of the building to the interior carpets and even the clothing-modelling mannequins. The Hawaiian decor was also the setting for the pre-release of Louis Vuitton's Spring and Summer 2018 collection. Pieces of the collection were accordingly customized, including clothes, the fashion house's signature handbags, sandals and sneakers.
Palm Tree-Covered Boutiques
The Louis Vuitton Tokyo Pop-Up Featured Plenty of Hawaiian Decor
Trend Themes
1. Hawaiian Decor Trend - There is opportunity for companies to incorporate Hawaiian decor elements in their pop-up retail spaces to create unique and immersive retail experiences.
2. Customized Collection Trend - Fashion companies could consider releasing customized collections at exclusive pop-up events to create a sense of exclusivity and increase demand.
3. Retro-inspired Trend - Retro-inspired pop-up retail spaces could attract consumers looking for unique and nostalgic shopping experiences.
Industry Implications
1. Fashion Retail Industry - The fashion retail industry can benefit from creating immersive and exclusive shopping experiences through pop-up retail spaces with trendy and unique decor.
2. Pop-up Retail Industry - Companies in the pop-up retail industry have an opportunity to attract consumers by providing customized collections and unique immersive shopping experiences.
3. Event Planning Industry - The event planning industry can provide unique and immersive experiences for clients through the incorporation of trendy and retro-inspired decor elements.