HAVOC snacks are a new series of products for the Canadian market that prioritize bold flavor that will provide shoppers with an alternative option to pick up in the snack aisle.
The snacks come in three varieties including the Fiery Lime Flavored Rolled Tortilla Chips, Smoky Nacho Twisted Corn Chips and the Bulgogi Blaze Flavored Potato Chips. The snacks were developed with the taste preferences of Gen Z consumers in mind and thus have bold, spicy notes throughout that also maintain cuisine-inspired notes. The snacks are available now starting at $2.19.
Chief Marketing Officer at PepsiCo Foods Canada Jess Spaulding spoke on HAVOC snacks further saying, "HAVOC was born out of the desire to provide Canadians with a multisensorial experience paired with a unique combination of intense flavors. Every aspect of this brand from the flavors, shapes, to packaging design, has been carefully considered and developed to connect directly with Canadian Gen Z consumers who enjoy bold, spicy flavors."
Bold Cuisine-Flavored Chips
HAVOC Snacks Have Arrived in Three Flavors in Canada
Trend Themes
1. Bold Cuisine-inspired Snacks - Opportunity for snacks with intense, spicy flavors inspired by global cuisines for Gen Z consumers seeking bold taste experiences.
2. Multi-sensory Snack Experiences - Exploration of snacks that offer a multisensorial journey through flavor, texture, and packaging design to engage and captivate the Gen Z demographic.
3. Gen Z Flavor Preference Insights - Understanding and leveraging the flavor preferences of Gen Z to create products that resonate with their desire for bold, cuisine-inspired taste profiles.
Industry Implications
1. Snack Food - Innovative opportunities for the snack food industry to create bold, cuisine-inspired products that cater to the preferences of Gen Z consumers.
2. Food Packaging - Potential for disruptive innovation in food packaging industry to develop engaging packaging designs that enhance the multisensorial experience of snack products for Gen Z.
3. Market Research and Consumer Insights - Industry potential to utilize market research and consumer insights to inform product development strategies that align with Gen Z's affinity for bold, spicy flavors in snacks.