'Haus' is a unique online alcohol retailer that leverages the power of QR codes and digital brochures to offer customers a value-add. Each bottle contains a QR code on the label that, when scanned, opens a digital brochure tied to that specific bottle. The brochure offers a curated recipe list with a number of recipes that involve that product, as well as a music playlist tailored to the vibe that the beverage is intended for. This helps elevate the consumer experience beyond simply drinking a beverage, thus improving consumer retention and word-of-mouth marketing, as the company is highly praised on social media websites.
In addition to offering the curated music and recipes, the Haus QR codes provide direct links to Haus consumer benefits, such as discounts, cross-sell promotions, and accessible information on all of Haus's available products. Haus serves as an excellent example of the diverse use cases for labels with QR codes.
Curated Digital Alcohol Brochures
'Haus' Augments its Bottles with Curated Recipes and Playlists
Trend Themes
1. Curated Brochure Marketing - Opportunity to leverage curated digital brochures to offer customers a unique and value-added experience beyond the product.
2. Personalized Music Pairing - Opportunity to create personalized music playlists that complement the vibe of the beverage, enhancing the customer experience.
3. QR Code Integration - Opportunity to leverage QR codes to provide customers with direct links to promotions, cross-sell opportunities, and product information.
Industry Implications
1. Alcohol Retail Industry - Opportunity for alcohol retailers to differentiate themselves by offering a unique digital brochure experience to complement their products.
2. Marketing Industry - Opportunity for marketers to leverage curated digital brochures and personalized music experiences to enhance customer engagement and retention.
3. QR Code Label Industry - Opportunity for label manufacturers to integrate QR codes into their labels to provide added value to customers and enable retailers to track consumer behavior.