Harvest Snaps Crunchy Puffs have been announced by Calbee as the brand's updated version of its Selects snacks that's intended to support changing consumer snacking preferences. The product's new name was chosen as a way to better represent it to consumers as an airy snack with just the right amount of texture, while also prioritizing its plant-based nature with enhanced branding. The snack comes in three flavors including Loaded Taco, Honey Dijon and White Cheddar Jalapeño, which each contain four-grams of plant protein and three-grams of fiber.
Harvest Snaps Crunchy Puffs come in 4.2-ounce bags that are launching into the US market now for $4.99 and are expected to be a hit amongst consumers seeking out plant-based snacks.