Harvest Snaps Crunchy Puffs have been announced by Calbee as the brand's updated version of its Selects snacks that's intended to support changing consumer snacking preferences. The product's new name was chosen as a way to better represent it to consumers as an airy snack with just the right amount of texture, while also prioritizing its plant-based nature with enhanced branding. The snack comes in three flavors including Loaded Taco, Honey Dijon and White Cheddar Jalapeño, which each contain four-grams of plant protein and three-grams of fiber.
Harvest Snaps Crunchy Puffs come in 4.2-ounce bags that are launching into the US market now for $4.99 and are expected to be a hit amongst consumers seeking out plant-based snacks.
Puffed Plant-Based Snack Products
Harvest Snaps Crunchy Puffs Come in Three Flavors
Trend Themes
1. Plant-based Protein Snacks - Growing consumer demand for healthier snacking options is driving innovation in plant-based protein snacks, providing an alternative to traditional junk food.
2. Flavor Diversity in Snacks - The introduction of unique flavors such as Loaded Taco, Honey Dijon, and White Cheddar Jalapeño highlights a shift towards catering to diverse taste preferences in the snack industry.
3. High-fiber Snack Foods - Increased awareness of digestive health is fueling the creation of high-fiber snacks that offer functional health benefits alongside satisfying taste.
Industry Implications
1. Plant-based Food Industry - The expansion of plant-based snacks signifies a broader movement within the plant-based food industry towards offering more varied and appealing products.
2. Healthy Snack Market - The market for healthy snacks is growing rapidly as consumers become more health-conscious and seek out snacks that combine convenience with nutrition.
3. Flavor Additive Industry - With the introduction of innovative and bold snack flavors, the flavor additive industry is seeing increased demand for unique and appealing taste profiles.