Harry Styles's Pleasing adventure is the pop star's foray into the world of entrepreneurship (and beauty). The new brand launched with a small selection of products that included four nail polishes and two skincare products. One of those skincare offerings is The Pleasing Pen. This double-sided and commuter-friendly packaging contains two powerful and potent serums. One is a fresh eye gel that promises to awaken tired eyes while also diminishing signs of aging. It is packed with natural lingonberry, okra, and hyaluronic salt. The other side is a demi-matte lip treatment that has a replenishing effect with a soothing marshmallow sensation.
Harry Styles's Pleasing brand is, without a doubt, making a splash in the beauty category.
Double-Sided Skincare Treatments
Harry Styles's Pleasing Features a Mighty Product
Trend Themes
1. Double-sided Skincare - Creating skincare products that are dual purpose and easy to use has huge potential to appeal to busy or on-the-go consumers.
2. Natural Ingredients - Using natural ingredients like lingonberry, okra, and hyaluronic salt in skincare products is becoming a popular trend for health-conscious consumers.
3. Celebrity-inspired Brands - Entrepreneurship in the beauty industry by celebrities like Harry Styles is leading to the creation of unique and innovative products.
Industry Implications
1. Beauty - The beauty industry is constantly evolving, and there is a growing demand for innovative and dual-purpose skincare products like The Pleasing Pen.
2. Celebrity Entrepreneurship - Celebrities like Harry Styles are using their influence and brand recognition to create disruptive beauty industry startups.
3. Natural Products - There is a growing demand for natural ingredients in beauty products, which presents an opportunity for companies to create innovative and effective skincare solutions.