While the novel and film series may be over, Harry Potter has been revived in the form of Torrid's new Harry Potter collection. With everything from Hogwarts-branded flannels to a Marauder's Map Print dress, the new collection is sure to resonate with Potter fans.
Torrid's new Harry Potter collection is a 22-piece plus-size line that is inspired by J.K. Rowling's famous series. The collection features a wide range of items, including printed leggings, plaid skirts and cozy cardigans. Each piece is inspired by a different aspect of the series, thereby representing a wide range of Harry Potter themes. To model the collection, Torrid chose the popular blogger Allison Teng who is a self-described "Potterhead".
For fans who are looking for a new way to show off their love for the magical world of Harry Potter, this cozy collection is the perfect option.
Wizardly Plus-Size Collections
Torrid's Harry Potter Collection is Perfect for Potter Fans
Trend Themes
1. Plus-size Pop Culture Collections - With the success of Torrid's Harry Potter collection, we may see more plus-size lines inspired by beloved fictional series and universes.
2. Nostalgic Brand Collaborations - Brands creating collections with nostalgic tie-ins like Harry Potter can stir up excitement with dedicated fans of these series and universes.
3. Inclusive Fashion - Developing and promoting inclusive fashion options for plus-size individuals that incorporate beloved pop culture icons or themes can result in increased customer engagement and satisfaction.
Industry Implications
1. Fashion & Apparel - The fashion and apparel industry could create more plus-size lines inspired by popular culture to resonate with fans of different franchises.
2. Media & Entertainment - Media and entertainment companies could explore collaborations with fashion and apparel brands to develop collections and merchandise around beloved fictional universes that cater to a diverse range of fans and sizes.
3. E-commerce - Developing inclusive and personalized e-commerce platforms that cater to the specific needs of plus-size individuals could be a lucrative opportunity for businesses to tap into a currently underserved market.