The Harper's Bazaar Turkey November 2010 issue features a non-conventional spread of medicinal value. Wiola Kowal poses as a patient for this pictorial by Koray Birand. Appropriately titled 'The English Patient,' the spread features Wiola Kowal being wheeled around in a wheelchair by a yummy man, donning an oxygen mask and wearing a neck brace.
Though they're not necessarily the most glamorous accessories, Wiola Kowal pulls it off impeccably. Whether or not hospital-chic is up as the next haute trend is to interpretation. Check out the featured gallery for a sneak peek at Harper's Bazaar Turkey November 2010 spread.
Sickly Siren Spreads
Wiola Kowal Plays Patient for Harper's Bazaar Turkey November 2010
Trend Themes
1. Hospital-chic Fashion - This editorial could inspire designers to create hospital-themed fashion collections.
2. Disruptive Beauty Trends - The spread's unconventional beauty looks could disrupt the traditional beauty industry standards.
3. Medical-inspired Photography - This type of photographic concept could inspire medical ad campaigns or editorial spreads.
Industry Implications
1. Fashion - The fashion industry could benefit from this editorial by exploring new themes and designs for their collections.
2. Beauty - The beauty industry could be disrupted by unconventional beauty trends featured in this pictorial.
3. Photography - The medical-inspired photography in this editorial could be used in advertising campaigns by the medical or pharmaceutical industry.