It might be hard for some women to juggle parental duties and style sense successfully, but the Harper's Bazaar Australia 'Shore Thing' editorial shows that it is indeed possible to achieve. Unlike the Vogue 'How does she do it?' editorial starring superstar Sarah Jessica Parker, which addresses a similar dilemma, this photoshoot is much more candid, raw and realistic.
Shot by fashion photographer John Balsom for the magazine's January 2012 issue, the Harper's Bazaar Australia Shore Thing stars maternal model Rianne ten Haken. Stylist Stevie Dance selected classic pieces with an eclectic twist from fashion houses such as Prada, Jil Sander, Gucci and Ralph Lauren. Hairstylist Andre Gunn's windswept waves and beauty artist Chiho Omae's barely there makeup completed the easy-to-maintain, natural looks that are very becoming of mothers.
Maternal Coastal Captures
Harper's Bazaar Australia 'Shore Thing' Stars Rianne ten Haken
Trend Themes
1. Maternal Fashion - The fashion industry can create collections and campaigns catering to the style needs of mothers and promoting ease and comfort.
2. Realistic Motherhood - Content creators and media can showcase maternal experiences that are relatable and authentic.
3. Parental Duties and Style - The concept of balancing parental duties and style can be further explored and marketed as a new lifestyle trend.
Industry Implications
1. Fashion - Brands can introduce styles with practical elements that cater to the lifestyle of mothers without compromising aesthetics.
2. Media and Entertainment - More relatable and authentic content can be created that showcases the challenges and joys of motherhood, reflecting the reality of maternal life.
3. Lifestyle and Parenting - Products and services can be marketed towards mothers that cater to the unique lifestyle needs of a parent that wants to maintain style sense without compromising comfort and practicality.