The choices of color, structure and material are significant and deliberate considerations for a designing retail display, so the consumer can gather a great deal about brands like Harlem Kruiden Liqueur just by looking at it. Together, Studio B and RSS Manufacturing teamed up to devise and build shelving units for liquor stores, ideal for selling this brand of alcohol with a strong identity.
With men as the primary drinkers of the Dutch herbal beverage, the designers stuck with dark hues and bold graphics, as well as metal materials for an industrial edge. Strength is expressed through this composition for an ultra-masculine image and the sense that this drink is most certainly robust in its flavor. The secrecy of the ingredients of Harlem Kruiden is also suggested through this use of blacks and grays.
Masculine Liqueur Displays
Harlem Kruiden Is Showcased in a Dark and Industrial Shelving Unit
Trend Themes
1. Dark Industrial Aesthetic - Opportunity for creating retail displays that feature dark hues, metal materials, and bold graphics to appeal to a masculine audience.
2. Strong Identity Branding - Potential for developing retail displays that communicate brand strength and robust flavor through deliberate color choices and design elements.
3. Secrecy and Mystery - Chance to create retail displays that evoke intrigue and curiosity by using blacks and grays to suggest the secrecy of ingredients.
Industry Implications
1. Liquor Retail - Opportunity for liquor stores to enhance their visual merchandising by incorporating dark and industrial shelving units that target a masculine consumer base.
2. Beverage Branding - Potential for beverage brands to design retail displays that convey a strong brand identity and appeal to a male demographic through the use of dark hues, bold graphics, and metal materials.
3. Alcohol Manufacturing - Chance for alcohol manufacturers to collaborate with design studios in order to create industrial-inspired retail displays that highlight the robust flavor of their products and evoke curiosity through hints of secrecy.