The Haribo mini backpacks have been featured by CandyRific at the Sweets & Snacks Expo as a micro-sized novelty product targeted towards a wide variety of consumers. The product features mini backpacks with the recognizable Haribo logo and bear mascot, which will reveal a small portion of candy inside. The product thus provides several layers of experiences including a candy treat to enjoy alongside a keepsake.
The Haribo mini backpacks come with a suggested price point of $3.99 each and are part of the brand's continued expansion of its licensed and non-licensed product portfolio. The product is targeted towards consumers who are new to the novelty category to help surprise and delight them with something unexpected.