Jordan Brand introduces the new Hare colorway that details its signature Air Jordan 37 sneaker model. The palette made its original debut back in 2015 seen on the Jordan 7 silhouette. This time around, the inspiration stems from the aforementioned Jordan 7 design and it can be seen translated onto the outsole and the tongue of the latest shoe.
It is made from a lightweight material for a comfortable feel. To do so, the brand uses a clear leno-weave and exoskeleton to provide support. The midsole foundation also has a double-stacked Zoom bag that is placed right at the forefoot along with a carbon fiber plate at the midsole. The heel rounds out the design with the Formula 23 foam unit for stability.
Translucent Weaved Sporty Sneakers
Jordan Brand Delivers a Hare Colorway of the Air Jordan 37
Trend Themes
1. Translucent Fabric Technology - Innovative technology using clear leno-weave and exoskeleton for support in athletic footwear designs.
2. Double-stacked Zoom Bag - Incorporating two Zoom bags in the forefoot of a sneaker design for improved comfort and performance.
3. Hare Colorway Revival - Bringing back popular colorways from past sneaker models for new designs and limited edition releases.
Industry Implications
1. Athletic Footwear - Incorporating the latest in fabric technology and performance features into designer sneakers for athleisure and sportswear markets.
2. Fashion Accessories - Creating high-end, limited edition sneaker designs that appeal to fashion-conscious consumers.
3. Sporting Goods - Developing new performance features and materials for comfort and support in athletic footwear, particularly for high-impact sports like basketball.