Nike introduces the new Hardwood Classics pack that shines a spotlight on some iconic silhouettes by the sportswear label including the Air Force 1 and the Nike Blazer Mid '77 Vintage. The pack draws inspiration from a very specific time, celebrating the Brooklyn Nets and their Classic Edition uniforms.
During that time in the year 1990-91, the jerseys boasted a tie-dye look. This is now seen on the set of footwear designs in a blend of blue and white that are perfectly mixed together. On the Air Force 1, the shoes boast the pattern on the quarter paneling and the toe box. On the higher top iteration, the jersey graphics detail the entire upper in a louder design language.
Tie-Dye Jersey-Themed Sneakers
Nike's Hardwood Classics Pack Channels the Brooklyn Nets
Trend Themes
1. Tie-dye Sneakers - Opportunity for brands to incorporate tie-dye patterns into their footwear designs.
2. Hardwood Classics Pack - Potential to create nostalgia-driven collections that celebrate iconic sports moments.
3. Jersey-themed Footwear - Market for sneakers inspired by sports jerseys, appealing to sports fans and fashion enthusiasts alike.
Industry Implications
1. Sportswear - Opportunity for sportswear brands to launch tie-dye and jersey-themed collections.
2. Fashion - Fashion industry can explore collaborations with sports brands to create jersey-inspired footwear.
3. Athletic Footwear - Athletic footwear industry can tap into the trend of tie-dye patterns in sneakers and incorporate them into their designs.