A two-piece 'Hangul Day' pack from Nike is being released to commemorate the creation of the Korean alphabet. The models for this release include a lighter Air Max 1 which is a women’s exclusive, and a darker Air Max 97.
Subtle Korean writing can be seen on the translucent blue heel counter, jelly Swooshes, and stylized lace tips of the Air Max 1 WMNS ‘Hangul Day.’ The lateral panels are covered in suede, and the collars are lined with fleece to keep the feet warm during the colder elements. In addition, the midsoles' air units are covered, and the pairs' two-tone rubber outsoles complete this design.
The Air Max 97 emerges with a combination of leather and suede uppers, pull-lock laces, and Nike writing inscribed above the lateral cutouts in transparent materials. Reflective accents can be seen throughout, elevating this pair from Nike’s previous colorways. Sail midsoles and frosty translucent outsoles complete the design.
Korean Alphabet-Inspired Shoes
Nike Debuts the Two-Part 'Hangul Day' Air Max Collection
Trend Themes
1. Cultural Commemoration Shoes - Opportunity for footwear companies to design collections that celebrate and honor unique cultural events or landmarks.
2. Incorporation of Native Languages in Design - Opportunity for designers to incorporate native languages and symbols into product designs for a deeper connection to a product's origins.
3. Transparent Materials in Footwear Design - Opportunity for footwear companies to explore the use of translucent materials for added aesthetic impact and originality.
Industry Implications
1. Footwear Industry - Companies in the footwear industry can design collections inspired by cultural events or landmarks that can appeal to a wider and more diverse audience, leading to increased sales
2. Fashion Industry - Designers in the fashion industry can create unique designs that incorporate native languages and symbols, giving their products a deeper meaning and appeal to a global audience.
3. Materials Science - Researchers and developers in the materials science industry can explore the potential uses of translucent materials in footwear design to create innovative and eye-catching products.