Many men couldn't be less interested in searching hard for skincare products and sometimes even in committing to one brand alone; however, part of this market of male consumers might just find something they like in Handsome Beast packaging.
Samantha Salzano conceived a very masculine image for this collection of body washes and lotions based on chunky white bottles with broad dark caps and big black labels. A suave vintage typeface was chosen to mark each of the products, but its the lighthearted graphics that would likely win guys over.
The products themselves are made from either camels', buffalo's or cow's milk. Handsome Beast packaging features these creatures as the faces of the soaps and body butters. Each stands upright and wears a dapper suit, appealing particularly to the debonaire male with a good sense of humor.
Bull-Branded Bodycare
Handsome Beast Packaging Promises to Tame the Male Species
Trend Themes
1. Masculine Packaging - Opportunity to create bold and rugged packaging designs that appeal to male consumers.
2. Humorous Graphics - Opportunity to incorporate lighthearted and witty graphics into product packaging to attract male customers.
3. Animal-based Skincare - Opportunity to develop skincare products made from unique animal-based ingredients like camel's, buffalo's, or cow's milk.
Industry Implications
1. Skincare - Disruptive innovation opportunity in the skincare industry by creating products specifically targeted towards male consumers.
2. Packaging - Disruptive innovation opportunity in the packaging industry by designing bold and masculine packaging for skincare products.
3. Humor and Entertainment - Disruptive innovation opportunity in the humor and entertainment industry by incorporating funny graphics and witty slogans into product marketing.